Spain stands out as one of the most dynamic and demanding FMCG markets in Europe. With increasingly conscious, informed, and digital-savvy consumers, brands looking to thrive must adapt quickly to ever-evolving demands.
At Hola Spanish Market, we help international brands successfully enter and establish themselves in the Spanish market. Want to know how we do it?
Here are the 7 key strategies we use to make it happen:
Spanish consumers value quality, authenticity, and proximity, and they’re increasingly focused on sustainability and health. Did you know that, according to a One Poll study, 81% of Spanish shoppers want their purchases to have a positive impact? But here’s the twist: 70% feel confused by sustainability labeling.
At Hola Spanish Market, we help brands tailor their messaging to truly resonate with Spanish consumers. How? Through localization services, copywriting, and cultural insights — so every message speaks directly to what your audience cares about most: transparency, commitment, and authenticity.
Cultural adaptation goes way beyond translation. Localizing your brand for Spain means understanding cultural codes, consumer habits… and even the kinds of certifications people look for on product labels.
A 2023 BioCultura study revealed that sales of organic cosmetics in Spain rose by 25% over five years. The key driver? Visible certifications and messaging that speaks to real sustainability. Make sure your brand is saying the right thing — and in the right way.
E-commerce is booming, but physical stores still play a major role. According to NIQ’s Retail Spending Barometer, FMCG sales in Spain reached €142.7 billion in 2023 — a 9.2% increase over the previous year.
At Hola Spanish Market, we work with well-known retail chains like El Corte Inglés, Veritas, and Eroski to help brands land shelf space — and we complement that presence with digital campaigns focused on measurable results.
Spanish consumers tend to trust real recommendations more than traditional ads. Campaigns with micro-influencers (5k–100k followers) generate higher engagement and authenticity.
We develop influencer marketing strategies tailored to specific categories (food, beauty, beverages, home care) so brands can build meaningful, credible relationships with their audience.
Sustainability is no longer a “nice-to-have” — it’s the bare minimum. A study by IPSOS for the Forest Stewardship Council (FSC) found that 62% of Spanish shoppers prefer to buy products that do not harm the climate.
At Hola Spanish Market, we help brands clearly communicate their sustainability commitments and stand out in a market where honesty and social responsibility matter.
Wondering if your brand aligns with these values? Then don’t miss our article “Navigating Spain’s FMCG Market for Sustainable Brands”
Spanish consumers research online, compare prices, read reviews… and then buy wherever it suits them best — whether that’s a marketplace, a physical store, or your own e-commerce site. That’s why being present across all relevant touchpoints is essential.
Is your brand really showing up at every key moment of the Spanish customer journey?
At Hola Spanish Market, we help brands design a cohesive, locally adapted omnichannel presence — making sure their value proposition connects with Spanish consumers every step of the way.
Data analysis is crucial for understanding which products work best, in which regions, with which audiences, and through which channels.
For example, in 2023, the Spanish plant-based retail market grew by 7.5% in value, reaching a total of €451 million. This growth highlights rising demand for sustainable alternatives.
We use insights like these at Hola Spanish Market to fine-tune strategies and maximize results — because what isn’t measured can’t be improved.
Success in Spain isn’t about luck — it’s about strategy, local insights, and finding the right balance between digital and physical.
If you’re an FMCG brand looking to enter (or grow) in the Spanish market, Hola Spanish Market is here to help — with custom solutions, a local-first mindset, and strategies based on real data.
Ready to take the leap? Reach out, and let’s design your winning strategy together.